Nicthé Armas

Nicthé Armas has a diverse work experience in marketing management and executive roles. Nicthé most recently served as the Marketing Manager Centroamérica at Tekmovil since February 2021. Prior to that, they worked at Microsoft as a Retail Channel Marketing LNM from August 2015 to June 2020. Before that, they were the Gerente Mercadeo Xbox at Brightstar Corp. from March 2013 to August 2015. Nicthé also worked at Samsung Electronics as the Gerente Mercadeo from August 2009 to August 2011. Nicthé'searlier experience includes working as an Ejecutiva de cuentas at Eco Young And Rubicam from 2006 to 2009.

Nicthé Armas obtained a Bachelor's degree in Business Administration from the Universidad Rafael Landívar, where they studied from 1993 to 1997. Following this, they pursued a Diploma in Entrepreneurial Leadership and Coaching at the Escuela de negocios TAYASAL, completing it from 2000 to 2001. In 2015-2016, they furthered their education with a Master's degree in Online Marketing and E-commerce from the Universitat de Barcelona, specializing in Online Marketing.