Carina O'Day

Ads Operations Specialist Ii, Monetization Product Testing at TEKsystems

Carina O'Day, MSc, is an experienced Ads Operations Specialist II with expertise in monetization product testing at TEKsystems, where responsibilities include operational execution and collaboration across internal teams for ads campaign tests. Previously, Carina served as a Marketing Analyst at Modev, analyzing data to influence marketing strategies, and as a New Products Tester at Meta, managing testing execution and ensuring program quality. Early career roles include managing lead development at Poly's LATAM Marketing Development, providing social media support at Facebook through BCforward, and enhancing client experiences as a Business Relationship Associate at Itaú Unibanco. Carina holds a Master of Science in Digital Marketing and Analytics from St. Edward's University, a Professional Certificate in Project Management from UC Irvine, and a Bachelor's degree in Production Engineering from Universidade Veiga de Almeida.

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