Alona Molcanova

Alona Molcanova is a seasoned marketing professional with extensive experience in retail and brand management. Currently serving as Retail Marketing Manager at Tele2 Latvia, Alona leads the Zelta Zivtiņa sub-brand, focusing on brand communication strategy, media planning, and budget management. Previous roles include Marketing Communications Manager at Samsung Electronics, where Alona executed go-to-market strategies and coordinated cross-functional teams, and Senior Account Manager at Not Perfect I Y&R Riga, handling campaign strategy and budgeting. Earlier experience encompasses account management and junior account roles, as well as part-time marketing and event organization at DLV. Alona holds a Bachelor's degree in Business Management with Marketing from the University of Westminster and has acquired a Chinese Language Certificate from Tsinghua University.