Aida Vitkauskė

Aida Vitkauskė has a diverse work experience spanning over a decade. Aida has held various roles in different companies, including Tele2 Lietuva, Dipoint | Information design agency, Western Union, and Experiential communications.

At Tele2 Lietuva, Aida worked as the Head of B2C sales, where they managed both prepaid and postpaid sales across multiple channels such as retail, telemarketing, and digital.

Prior to that, they served as the Head of Digital Sales Development at Tele2 Lietuva. Their responsibilities included introducing digital channels into customer journeys, transforming sales and client service strategies, and analyzing customer behavior using A/B testing and the CRO process. Aida successfully increased contract prolongations, hardware sales turnover, and active users of the self-service app.

Aida founded Dipoint | Information design agency and served as a partner. Aida was responsible for daily client communication, sales, finances, and hiring. Additionally, they provided consulting services in the areas of communication, sales, and business development.

During their tenure at Western Union as the Global CRM Manager, Aida helped markets worldwide with customer segmentation, enhancing customer lifecycle possibilities, improving the customer journey, and implementing specialized communication strategies through various channels.

Aida gained valuable experience working at Experiential communications as an Account Director, Account Manager, and Junior Account Manager. Their responsibilities included understanding client relationships, exceeding their expectations, and organizing and implementing communication projects of varying scales.

At the start of their career, Aida was a Value Added Services Specialist at Tele2, where they specialized in value-added services from 2008 to 2011.

Aida Vitkauskė's education history begins in 1995 when they attended Alytaus Jotvingių gimnazija until 2006. From 2006 to 2010, they pursued a Bachelor's degree in Law and Management at Mykolas Romeris University. In 2009, they briefly studied Law and Public Administration at Inholland University of Applied Sciences.

In 2012, Aida enrolled in Vilniaus Universiteto Tarptautinio Verslo Mokykla and completed a Master's degree in International Marketing and Trade in 2014.

Continuing their education, Aida attended ISM University of Management and Economics, where they obtained a Master's degree in Executive Studies from 2018 to 2022.

Aida also acquired several certifications to complement their educational background. In 2019, they completed the "Effective Leadership Now" program at BMI Institute. In the same year, they obtained a certification in "Organizations Consulting" from ISM University of Management and Economics. Lastly, in 2022, Aida completed certifications in "Finance in Management Decisions: Creating Value" and "Applied Organizational Psychology" from ISM University of Management and Economics.