Petras Masiulis

Petras Masiulis is the CEO of Tele2, leading the company since 2003 and achieving a remarkable status as the only operator in Europe and the Americas to reach over 50% market share. Under Masiulis's leadership, Tele2 was recognized with the CEO of the Year double award in Lithuania in 2017. Prior to Tele2, Masiulis served as Marketing Manager for the Baltic States at Colgate-Palmolive from 1996 to 2002, where all brands reached number one in the company’s global history, and received several accolades including the prestigious “You Can Make a Difference” award in 1998 and a nomination as a Colgate Coach in 2002. Masiulis holds multiple advanced degrees, including an MBA from Aalborg University and a Global Executive MBA from IESE Business School, complemented by executive education experiences at The Wharton School and INSEAD.