Urvi Shah

Urvi Shah currently serves as the Head of Marketing at the Telecommunications Industry Association, a position held since June 2023. Previously, Urvi was the VP of Global Key Account Marketing at CommScope from April 2019 to May 2023, where leadership was demonstrated in driving portfolio rationalization and developing customized marketing strategies for key accounts like Verizon and Vodafone. Urvi's tenure at CommScope followed a role as Senior Director of Marketing, expanding marketing efforts post-acquisition of ARRIS. Prior roles include Director of Marketing at ARRIS, where Urvi directed regional marketing initiatives in Latin America and Asia, and Sr. Marketing Manager at Motorola Mobility, focusing on product launch marketing and comprehensive campaigns. Urvi began a marketing career at SBC, managing promotional strategies for core services. Academic qualifications include an MBA in Marketing and Finance from the University of Chicago and a BS in Math and Computer Science from the University of Illinois Urbana-Champaign, along with completion of the Betsy Magness Leadership Institute at the Center for Creative Leadership.