Michael Tetzlaff

Michael Tetzlaff has had extensive experience in product management and design within the e-commerce industry. Michael has held various titles at Teleflora, including Associate Vice President, Sr. Director, and Lead Product Manager. Prior to that, Michael worked as the Lead Designer/Marketing at Blue Spring International, LLC and as the eCommerce Communications Lead at Williams-Sonoma, Inc. Throughout their career, Michael has been responsible for optimizing user experience, managing development lifecycles, and implementing front-end design improvements to increase conversion rates and usability.