Alfredo Serret

Managing Director, Telefonica Tech

Alfredo Serret is an experienced professional currently serving as the Managing Director at Telefónica Tech and as the Chairman of the Board at Geprom Connecting Industries, both roles initiated in 2020 and 2022, respectively. In addition, Alfredo is actively involved with the GSMA Foundation as part of the Drone Interest Group and contributes to the Digital Industries Steering Committee at GSMA until 2025. Previous experience includes leadership positions at Telefónica, where Alfredo held roles such as Managing Director of Telefonica Digital and VP of SmartHome, as well as extensive marketing experience at Telefónica España. Academic credentials include degrees from the Massachusetts Institute of Technology in the Internet of Things, IESE Business School in Advanced Management Program, and a Bachelor of Business Administration from Universidad Complutense de Madrid.

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