Lorea Madariaga Carrero is a seasoned professional in financial analytics and market intelligence, currently serving as the Head of Financial Analytics Tools for Margin Governance at Telefónica Tech since April 2021. In this role, Lorea leads initiatives across various departments, utilizing data ingestion, automation, quality analysis, and visualization tools. Lorea has a strong background in implementing machine learning and artificial intelligence models for revenue forecasting and budget compliance. Prior to this, Lorea worked at Telefónica Business Solutions, overseeing commercial planning and market intelligence for 14 countries and employing Big Data analytics. Lorea's career also includes a Senior Consultant position at PricewaterhouseCoopers, focusing on telecommunications processes and revenue assurance projects across Latin America. Lorea's educational credentials include an MBA from Esade and degrees in telecommunications engineering.
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