Michelle Ruiz

Michelle Ruiz is a seasoned marketing professional with extensive experience in strategic marketing planning and market insights across various industries. Currently serving as the Head of Strategic Marketing Planning and Market Insights at Movistar (Telefónica Hispam) since September 2023, Michelle leads a market insights team and oversees marketing planning initiatives. Prior to this role, Michelle held key positions at Scanntech Argentina as Gerente de Inteligencia de Mercados, managing revenue planning and executive client relationships, and at Aleph LATAM as Sr. Client Partner Lead for LinkedIn Marketing Solutions, where revenue growth and client advisory were paramount. With a background that includes significant roles at Nielsen, PepsiCo, and Philip Morris International, Michelle possesses a comprehensive skill set in brand strategy, consumer insights, and business analysis. Education includes an MBA in Marketing from Universidad de Palermo and a Licentiate in Advertising from Universidad 'Alejandro de Humboldt', complemented by ongoing executive leadership training at Universidad del CEMA.