Iffah Illani Ismail

Iffah Illani Ismail has extensive experience in analytics and business intelligence, spanning over 16 years at Telekom Malaysia, where roles have included Head of the Group Analytics Centre of Excellence and General Manager for both Business Intelligence & Analytics and Customer Insight & Analytics. Responsibilities have included defining innovation use cases, leading the development of analytical skill sets, and maximizing customer lifetime value through data-driven insights. Prior experience includes a position as Assistant Manager in Product Development & Management at TM Net Sdn Bhd. Iffah holds a Bachelor's degree in Multimedia from Multimedia University and is currently enhancing digital leadership skills through an Executive Digital Leadership Programme at the Asia School of Business.