Andrés R Payá

Andrés R Payá is currently the Director of Marketing for TUDN Mexico & USA at TelevisaUnivision, a position held since April 2024. Prior to this role, Andrés served as Head of Marketing & Promotion at TV Azteca Internacional and Azteca Estudios from August 2018 to April 2024, focusing on brand development and marketing strategies. Previously, Andrés was a Brand Manager at TV Azteca International, contributing to brand construction and positioning strategies from March 2015 to 2018. Earlier experience includes a role as Project Manager/Brand Manager at TVP Mercadotecnia, developing marketing strategies and promotional materials, and working as a Key Account Manager at Mobto Studio and as a Creative Director at IZTAPAWOOD Entertainment, where campaign development and account management were key responsibilities. Andrés holds a degree in Advertising from Centro de Estudios en Ciencias de la Comunicación.