Lourdes Valdez

Lourdes Valdez is a seasoned marketing professional with extensive experience in customer engagement and retention strategies. Currently serving as Senior Manager at TelevisaUnivision, Lourdes manages user engagement initiatives for AVOD and SVOD platforms across the US and LATAM, and leads migration communications for Pantaya subscribers to ViX+. Previously, Lourdes held the role of Senior CRM Manager at PANTAYA, where strategic execution across email, push, and in-app channels boosted customer engagement. Lourdes's foundational experience includes digital marketing and merchandising roles at Lionsgate, Fathom Travel, and the Oprah Winfrey Network, showcasing a strong background in campaign execution and social media management. Lourdes holds a Bachelor of Arts in Cinema and Television Arts from California State University, Northridge, along with an exchange student experience in Film Studies at the University of North Carolina Wilmington.