Maria Isina Areco

Maria Isina Areco has extensive work experience in corporate communications and branding. Maria Isina currently holds the position of Sr. Director of Corporate Communications at TelevisaUnivision since November 2021. Prior to this, they worked at BCW Global as a VP in October 2021 and as an Account Director from November 2015 to October 2021. At BCW Global, they focused on strategic counseling, developing integrated communication platforms, and building creative programs for clients.

Before joining BCW Global, Maria worked at Burson-Marsteller from 2010 to 2015. Maria Isina started as an Associate and later became a Manager in the Brand Communication Practice. In these roles, they advised on strategic communication plans, developed creative programs for clients, and managed a team of staff members. Maria Isina also worked with clients in the healthcare and agribusiness sectors.

Prior to Burson-Marsteller, Maria worked at Burson-Marsteller Argentina as an Executive in the Healthcare Practice from 2004 to 2006. Maria Isina worked with clients such as Schering, CELSAM, Instituto Cardiovascular de Buenos Aires, Discovery Network, Pet Food Institute, and Nieto Senetiner winery.

Maria's early work experience includes a role as a Marketing Assistant at Laboratorio Serono from 2000 to 2001, where they provided support in the endocrinology unit and sales department. This included assisting with patient assistance, customer service, budget development, medication requests, and coordination of complaints and returns.

Overall, Maria Isina Areco has a comprehensive background in corporate communications, branding, and strategic counseling, with experience across various industries.

Maria Isina Areco has a diverse education history. In 2009-2010, they attended Uade Business School and obtained a Maestría degree in Marketing. In 2013, they completed a WPP mini MBA program with a focus on Commercial Accumen and People Management. In 1999-2002, they studied at UADE and received a Licenciada degree in Relaciones Públicas. Currently, they are pursuing further education in Marketing through a WPP Mini MBA program, starting in 2016.