Natalia Borges

Natalia Borges (Martinez) has held various key roles throughout their work experience. From 1998 to 2001, they worked as an Account Executive at Crispin Porter + Bogusky, where they coordinated advertising strategies and creative production for notable brands such as Schwinn, GT Bicycles, Giro Helmets, Caterpillar, and Merrell. Natalia played an instrumental role in developing award-winning campaigns, including the reintroduction of the MINI in the U.S.

Borges then joined Zubi Advertising in 2001 as an Account Supervisor, where they supervised all aspects of the Ford Motor Company account. Natalia'sresponsibilities included research, strategy, media, creative, and production for various Ford Division vehicles. Natalia notably worked on advertising campaigns for the F-150, Mustang, and Edge.

In 2007, Borges transitioned to Batanga Media, where they initially served as the Director of Marketing. In this role, they directed customer and consumer marketing efforts for Batanga.com and managed brand positioning across different target audiences, including the music industry, investors, customers, and the U.S. market. Natalia later became the Vice President of Marketing at Batanga Media and led the company's marketing efforts, including product development, integrated sales marketing strategies, advertising, and public relations. Additionally, they supervised custom research efforts to gather audience insights and executed client events and education programs.

Borges continued their career progression and joined VIX, Inc. (formerly Batanga Media) in 2017 as the Executive Vice President of Marketing. In this role, they oversaw communications, sales strategies, marketing, public relations, partnerships, and go-to-market efforts for Batanga Media's rebranding to VIX. Natalia collaborated with key stakeholders to develop the brand positioning strategy and tailored products for consumers and media customers. Natalia also directed the development of impactful and effective digital, social, and streaming campaigns, events, and content creation for brand partners.

Most recently, Natalia Borges (Martinez) joined TelevisaUnivision in 2021 as the Vice President of Streaming + Digital Sales, where they have been leveraging their expertise in digital sales and streaming to drive success for the company.

Natalia Borges (Martinez) obtained a Bachelor of Science degree in Mass Communication/Advertising from Florida International University from 1995 to 1999.