Waldiney de Souza Lima is a seasoned professional with extensive experience in retail operations and business expansion. Currently serving as Senior General Manager of Retail Operations at Telhanorte Tumelero since May 2023, Waldiney has held pivotal roles in various companies, including Regional Operations Manager at Comercial Ivaiporã and Senior General Manager at Carajás Home Center, where responsibilities encompassed overseeing multiple stores, logistics, and strategic operations. Previously, Waldiney held executive positions, including Director of Operations and Expansion at Xiaomi Technology, and played a significant role in the establishment and operational management of franchises and corporate governance at firms such as Oggi Sorvetes and Multicoisas Franquias. Waldiney holds an MBA from FIA Business School and a Bachelor's degree in Business Administration from Universidade Paulista.
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