Mikael Persson

Mikael Persson is an experienced professional with a robust background in strategic sourcing, media, and marketing technology. Currently serving as Strategic Sourcing Marketing for Group Media & MarTech at Telia Company since May 2018, responsibilities include global sourcing for media categories, MarTech, and marketing consultants, focusing on stakeholder management, business case creation, and supplier life-cycle management. Prior to this role, Mikael held significant positions at MEC from 2005 to 2018, including Chief Business Development Officer and Head of Media, where the emphasis was on media strategy development and digital transformation. Additional roles include Head of Digital Media and Head of Analytics & Insight at MEC, as well as Research Director at CQ Marketing Research, and media planning positions at Media Broker and MediaCom. Educational credentials include a Master of Business Administration in Finance from Stockholm University and completion of the Hyper Island Master Class in 2015.