Silvana Lee is an accomplished Senior Propositions and Marketing Manager specializing in loyalty programs at Telstra since December 2011. Silvana played a pivotal role in developing and launching Telstra Plus, one of Australia's largest loyalty programs, overseeing proposition development and marketing strategy to enhance program engagement. Prior experience includes leading retention and loyalty marketing at NRMA Motoring & Services, where Silvana was responsible for managing a team and implementing successful retention strategies. Silvana's career also encompasses roles at ACNielsen and Prudential UK, focusing on consumer insights and research management. Silvana holds a Bachelor of Commerce in Marketing and Accounting from the University of NSW and has completed a MiniMBA.
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