Alex Leedale

Alex Leedale is an experienced manager in customer experience and product innovation, currently serving as Manager of Customer Experience Innovation & Loyalty at TELUS since June 2021. Alex leads a team focused on customer support, community engagement, retention strategies, and product management, employing agile methodologies for innovation and vendor management. Past roles include Senior Product Manager at Koodo Prepaid, where Alex played a key role in transforming the Public Mobile brand to an online-only model and managing significant marketing initiatives. Alex has also held various marketing positions at Petro-Canada Lubricants, Suncor Energy, and small to medium-sized businesses, demonstrating a comprehensive skill set in lead generation, strategic planning, and digital marketing. Alex holds an Honours Bachelor of Business Administration with a specialization in Marketing from Wilfrid Laurier University.