Francisco Berjillos Alamos

Francisco Berjillos Alamos is an experienced account director at TEMA Marketing Integral since November 2003, overseeing key clients such as Sony Mobile and L’Oréal. Responsibilities include trade marketing campaign management, loyalty program design, and integral point of sale activation strategy. Francisco manages a direct team of 12, ensuring alignment of sales activation plans with client needs, category management, and budget control. Previously held roles include account supervisor and account executive, managing teams and external networks for various clients. Francisco has prior experience in documentation and procedure management at ERISANA Law Firm and has an academic background in law from Universidad Complutense de Madrid, complemented by finance courses at CEF Centro de Estudios Financieros and other institutions.