Isis Barbosa

Isis Barbosa has a diverse work experience in various leadership roles within the marketing and operations field. Isis started their career as a Market Intelligence Specialist at IBM in 2000. Isis then moved on to become a Marketing Manager for Tivoli Brazil, where they developed and executed marketing strategies aligned with business objectives. Isis later became a Market Intelligence Manager for the Services Segment at IBM, providing competitive insights and analytics to support business decisions.

In 2007, Isis transitioned to the role of Latin America Marketing Manager for the Services Segment at IBM, where they were responsible for developing and executing marketing programs to support demand generation. Isis also collaborated with key sales executives to align marketing activities with business priorities.

In 2009, Isis became a Latin America Performance Marketing Manager at IBM, overseeing integrated marketing plans across business units and programs. Isis also conducted periodic reviews of program results and implemented local media plans to support global strategies.

Isis then took on the role of Latin America Channels Marketing Manager at IBM in 2011, where they developed partner marketing activities and managed pipelines of business partners. Isis also designed and strengthened value propositions for partner audiences.

In 2013, Isis became the Brazil Enterprise & Mid Market Marketing Manager at IBM, where they owned the strategy and execution of demand generation activities. Isis also analyzed market trends and identified cross-selling and upselling opportunities.

In 2015, Isis transitioned to the role of Latin America Digital Transformation & Digital Strategy Executive at IBM, focusing on digital sales enablement and strategy.

In 2017, Isis became the Latin America Digital Sales Chief Operations Officer at IBM, leading business operations and sales management process. Isis also managed a team of resources in Colombia and Brazil.

From 2021 to 2023, Isis worked as the Head of Operations - Wellness Services Vitality Program at Prudential do Brasil, where they developed key performance indicators and led cross-functional strategies for user engagement and business growth.

Currently, Isis is the Head of Marketing at Tempest Security Intelligence, a position they have held since 2023.

Isis Barbosa completed an MBA in Gestão de Negócios from Fundação Dom Cabral in 2010-2012. Isis also obtained a Master Degree in Marketing from Fundação Getulio Vargas in 2002-2003 and a degree in Processamento de Dados in Technology from Fatec Baixada Santista Rubens Lara in 1998-2001. No additional information is available about their education. Isis does not have any certifications in ITIL.