Gary Kreissman

Gary Kreissman is a customer-acquisition entrepreneur and marketing strategist. He has a substantial track record of strategic development and rapid revenue generation for clients in financial services, premium products, CPG, and digital media. He co-founded, managed, and sold Precision Prospects Inc., a multi-million-dollar online lead generation business that became the top source for highly qualified investor leads. Gary is currently managing partner of IP & Associates LLC, a customer-acquisition platform targeting investors and upscale consumers. He also heads Group PRM, which provides lead generation solutions for leading marketers.

In his corporate career, Gary was SVP of Lipper Inc., the mutual fund information provider, where he managed the New York office, created a profitable online data feed business, and was instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin, and Ogilvy & Mather. He is a columnist for MediaPost’s “Performance Insider” and a frequent speaker focused on performance marketing and customer acquisition. He serves on the advisory boards of SAM.ai, Steereo, Tempesta Media, Triggers Brand Consulting, and The Lower East Side Tenement Museum. Gary has an MBA from Harvard Business School and a BA from the University of Michigan.