Hayat Rachi

Hayat Rachi has a diverse work experience in various roles. Hayat is currently working as a Product Marketing Manager (PMM) at Tempo Software, where they lead the creation and execution of product launches, develops launch plans and sales enablement materials, and collaborates with cross-functional teams to enhance product adoption and retention.

Prior to their current role, Hayat served as the Chief Marketing Officer (CMO) at Askem, a Finnish B2B/B2G SaaS start-up. In this role, they spearheaded the company's expansion into the UK market, established a strong brand presence, and shifted the target segment after conducting in-depth market research. Hayat was responsible for managing all marketing capabilities, including SEO, social media, and PR.

Hayat's entrepreneurial spirit is evident in their previous experience as the CEO and Founder of Neon Moon, a feminist lingerie D2C e-commerce website. Hayat successfully grew the business organically, secured funding on Kickstarter, and built a dynamic team. Hayat played multiple roles in the early stages of the company and established a London office while managing freelancers remotely.

Overall, Hayat Rachi has demonstrated their expertise in product marketing, brand expansion, and entrepreneurship throughout their career.

Hayat Rachi has a Bachelor's degree in Economics from Kingston University. In addition to their formal education, they have also obtained various certifications from institutions such as KnowBe4, Traliant, and LinkedIn. These certifications include Security Awareness Fundamentals, Preventing Discrimination & Harassment: UK Manager V4.01, Systems Thinking, Account-Based Marketing, Do What’s Most Important, Cultivating Mental Agility, How to Work Smarter, Not Harder, Leading a Marketing Team, Measuring Marketing Effectiveness, Developing Executive Presence, Effective Listening, Improving Your Thinking, Managing Emotions at Work, Managing Your Finances, Marketing on LinkedIn, Strategic Thinking, What to Do in the First 90 Days of Your New Job, Working with Difficult People, Acting Decisively, and Communicating with Confidence. The years of obtaining these certifications range from 2020 to 2022.