Celia Xu

Celia Xu is a Marketing Manager at TEMU, specializing in marketing and growth in the MENA region. With a background in KOL and affiliate marketing, they also have experience in programmatic advertising. Previously, Celia held roles such as Social Media Supervisor at 竞立媒体 and Senior Growth Marketing at HALARA, where they developed strategies for luxury and toy brands. Celia's career began as a Digital Performance Analyst at ForwardPMX, following an internship at 万博宣伟. They earned a Master's degree in International Marketing from Newcastle University and hold dual Bachelor's degrees in Standardization Engineering and Intellectual Property Law from China Jiliang University.