Samantha Rule

Six-time winners of the Tatler Gym Awards, Ten is a values-led lifestyle business focused on helping people move, feel and look better through Pilates, Physiotherapy, Massage and specialist 1-1 training. The company was founded in 2007 as a result of the car crash that has become known as our ‘happy accident’. The injuries she sustained in the accident prompted founder Joanne Mathews to go on and develop Ten as an authentic response to the challenges she faced managing her recovery and rehab. With 10 Studios across London, our teams provide a holistic, end-to-end rehab, fitness and wellbeing service that’s still missing in the fitness industry. In fact, what we’ve come to call our Circle of Care remains unique within the UK. Ten’s Physiotherapists, Exercise Physiologists, Pilates Instructors, Personal Trainers and Massage Therapists work collaboratively, under the same roof. Together we provide joined up, empowering solutions, to help meet our clients’ needs and goals – whether that’s to return from injury or illness to full fitness, offset the harmful effects of today’s desk-bound working lifestyles or simply to enjoy the benefits of becoming fitter, stronger, and improving their quality of movement. We do this through small group and 1:1 sessions, keeping what we do very personal and bespoke. We are renowned for the expertise of our teams and the quality of the service we provide for our clients. Whatever service a client uses at Ten, they will feel the authenticity of the relationships, the positive energy, and the collaborative approach of the team. We thrive on a culture of achievement. Our studio teams deliver a warm welcome, and empowering, inspirational environment, and a great sense of community. At our heart we are evidence-based, expert, people-driven and celebratory. We exist to make help people feel good about themselves – clients and staff alike - and to have a positive impact on their wellbeing and the wider community.