Sarah Bidnick

Chief Marketing Officer at Ten Percent Happier

Sarah Bidnick has a long and varied career in marketing and project management. Sarah began their career in 2001 as an Analyst at JPMorgan, where they developed their leadership, analytics and project-management skills. In 2003, they moved to JPMorgan Chase as an Assistant Vice President, Global Program Management, where they worked with a team across five regions and 40 countries to analyze, develop and launch internal programs and campaigns to influence employee travel behavior and reduce costs. In 2008, they joined AFI as Industry Manager, SILVERDOCS Documentary Film Festival, where they managed online marketing and web content for festival pass sales, reported weekly sales to senior management, managed onsite registration for filmmakers, and led a team of festival production staff. That same year, they also worked with MacNeil Lehrer Productions on a documentary production project. In 2009, they joined OURsceneTV as Director of Digital Strategy, Marketing & Distribution, where they managed web development, digital & social media strategy and editorial. In 2011, they joined The Fearless Group as Strategy, Project Management & Production, where they led client strategy and project management for new business, client marketing & branding strategy, integrated media planning, and cross-platform development & production. In 2013, they joined TodayTix Group as SVP, Global Head of Marketing, where they built and scaled the marketing function globally. Most recently, in 2021, they joined Ten Percent Happier as Chief Marketing Officer.

Sarah Bidnick obtained a Bachelor of Science in Finance with a minor in Operations & Information Management from the University of Scranton in 2001. In 2000, they also studied European Economics, Economic Aspects of European Integration, Flemish Art & European Culture at KU Leuven. In addition, they hold certifications as a Section4 Certified Business Strategist (2022), Certified Product Strategist (2021), and Certified Brand Strategist (2021) from Section4.

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  • Chief Marketing Officer

    October, 2021 - present