Yuxiang CHEN is a seasoned Senior Product Manager in Digital Marketing at Tencent, with over a decade of experience since joining the company in June 2011. Yuxiang has been instrumental in shaping digital marketing strategies for Tencent’s overseas mobile applications, significantly driving user acquisitions for platforms like WeChat and Joox through optimized online advertising. Prior experience at Global Market Group includes roles as Social Media Marketing Manager and Web Master & Product Manager, where Yuxiang led initiatives that improved conversion rates and operational efficiency. Educational qualifications include a Master's degree in Signal Process & Communication from The University of Edinburgh and a Bachelor's degree in Electronics Science and Technology from Guangdong University of Technology.
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