Nic Hoffman is a seasoned product management professional with extensive experience in various roles across multiple organizations. Currently serving as Product Manager at Tend Health Ltd since December 2025, Nic has previously held positions such as Product Owner at Smartpay New Zealand, Digital Product Owner at IAG, and Product Owner - Cards at humm group. Earlier career highlights include roles in mobile product ownership at Fraedom and product management at Morepork, as well as user experience architecture at Spark New Zealand. Nic's design background features UX design for cricHQ and graphic design for MiniMonos.com, along with animation work for Hollistic Education Trust. Nic holds a Post Graduate Diploma in Design Innovation from Victoria University of Wellington and a Bachelor of Design from Christchurch Polytechnic Institute of Technology.
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