Alfonso Medina

Alfonso Medina is the Head of Media Rights at Tennis Australia, a position held since August 2014, where notable achievements include witnessing some of the greatest moments in tennis history at the Australian Open. Prior to this, Alfonso served as Head of Media Rights at The Football League from October 2012 to July 2014, focusing on media partnerships and infrastructure development. Experience as Director of Sales for Sport Media Rights at Endemol Shine Group between July 2010 and February 2012 followed earlier roles, including Sales Manager at ESPN from July 2006 to June 2010, and TV Production Coordinator for the International Tennis Federation from September 2003 to July 2006. Starting in the industry as an Account Executive at Sportcal from July 2002 to September 2003, Alfonso holds a Masters in European Business from ESCP Business School and degrees in Law from Universidad de La Laguna and Università degli Studi di Torino.