Darcy Cox

Darcy Cox is a marketing professional with extensive experience in high-profile sporting events and brand strategy. Currently serving as Marketing Lead for the Australian Open at Tennis Australia since September 2023, Darcy previously excelled as Brand Marketing Executive at the Australian Grand Prix Corporation, contributing to record attendance at Formula 1® and MotoGP™ events. Prior to this, Darcy held roles including Marketing Executive at BCsystems, where brand equity and lead generation were prioritized, and Digital Marketing and Content Specialist at SSKB Strata Managers, focusing on enhancing content and digital strategies. Beginning a career at McCann as a Copywriter, Darcy gained exposure to significant brands and won the Co-Lab Youth Challenge, leading to a collaboration with the Queensland Government. With a background in Brand Management and a Bachelor's degree in Marketing & Advertising from QUT, Darcy combines creativity with strategic insights in marketing.