Elisabet Guzmán Vargas

Elisabet Guzmán Vargas has a diverse work experience spanning multiple industries and roles. Elisabet started their career as an Asistente de Cátedra at Universidad Diego Portales in 2015. Elisabet then moved on to work as an Asistente de Cátedra, Contabilidad de Costos at Universidad Santo Tomás (CL) from 2016 to 2016.

In 2017, Elisabet worked as an Analista Control de Gestión, VP de Operaciones at Transelec S.A. for a brief period. Elisabet then transitioned to a role as an Analista de Marketing y Comercial at AUFEN from 2019 to 2019.

Elisabet's experience in the digital field began in 2019 at Rompecabeza Digital, where they initially worked as a Product Manager Digital - Trainee from 2019 to 2020. Elisabet was then promoted to the position of Product Manager Digital - Paid Media Manager from 2020 to 2021.

In 2021, Elisabet worked as a Web Analytics Specialist at Omnicom Media Group from February to September. Elisabet also joined Cencosud S.A. as a Business Analyst - Analytics Equipo Aceleración Regional from October 2021 to March 2023.

Following this, Elisabet worked as a Digital Web Analytics Analyst at Scotiabank from March 2020 to October 2021. Elisabet then joined Coopeuch as a Web Analytics & CRO Specialist from February 2023 to July 2023.

Currently, Elisabet is working as a CRO Lead at Tenpo, starting in July 2023.

Elisabet Guzmán Vargas has a diverse education history with a focus on customer experience, data-driven analytics, digital commerce, marketing, and image consulting. In 2021, they obtained a Diplomatura in Customer Experience & Data Driven from Universidad de Chile. The same year, they completed a Diploma de especialización in Analytics & Big Data from The Valley Digital Business School.

In 2022, Elisabet enrolled in the Programa Senior Digital Commerce Consumo Masivo at the eCommerce Institute to further their knowledge in business, management, marketing, and related disciplines.

Earlier in their education, Elisabet studied English UC (Lengua y literatura inglesa) at the Pontificia Universidad Católica de Chile in 2019. In 2018, they completed the Especialista en Marketing Digital program at Desafío Latam, focusing on marketing strategies. Elisabet also received Asesoría de Imagen training at the Creative Academy - Maison Aubele from 2016 to 2018.

Elisabet has obtained various certifications, including Data Studio, Campañas de Búsqueda en Google Ads, Display de Google Ads, and Google Analytics para principiantes from Google, all obtained in October and November 2019. Additionally, they hold Microsoft Office Specialist certifications in Microsoft Access 2010 Expert and Microsoft Office 2010 Expert. The institutions where these Microsoft certifications were obtained are not specified in the provided information.