TENSPACE®
Rachel Friedman is an accomplished entrepreneur and executive with extensive experience in branding, design, and strategic consulting. As the Founder and CEO of TENSPACE since January 2021, Rachel has created an innovative retail space that showcases the stories of emerging online brands through interactive experiences. In addition, Rachel founded and leads TENFOLD Brand, an award-winning firm focused on brand strategy and culture. Previous roles include Executive Vice President of Marketing and Branding at 3d Branding/Continental Office Environments, where Rachel played a key role in developing a successful division, and Global Accounts Manager at Herman Miller, managing relationships with major global clients. Rachel began their career as a Designer at Continental Office, where Rachel developed comprehensive design solutions for corporate clients. Educationally, Rachel holds an MBA in Business Strategy from The Ohio State University and participated in Harvard Business School's Women on Boards program, along with ongoing studies at Harvard University's Young American Leaders Program.
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TENSPACE®
TENSPACE creates in-real-life experiences for online brands. Located in the heart of the midwest, Columbus, Ohio, TENSPACE completely transforms every few months to immerse you in a different brand’s untold story with a totally unique, interactive, and shoppable showcase. TENSPACE is free to the public and also offers ticketed experiences during each brand’s residency. Come together to taste, feel, and discover – because we all have a story to tell.