Bertha Gonzalez Nieves

Bertha Gonzalez Nieves has a diverse work experience spanning over several companies and industries. Bertha co-founded and served as the CEO of Casa Dragones, a company they joined in 2008. Bertha played a key role in the commercial success of Casa Dragones, a prestigious tequila brand.

Before their role at Casa Dragones, Bertha served as the Commercial Director for North America at Jose Cuervo International from 2005 to 2007. Bertha had previously held positions as the Global Director of Innovation & New Business and Global Brand Director for Jose Cuervo International from 2000 to 2004. Bertha also worked at Casa Cuervo as the Tequila Group Manager from 1998 to 2000.

Bertha's earlier career includes a role as a Consultant in the Marketing Intensive Group at Booz Allen Hamilton from 1994 to 1996. Bertha worked on various marketing projects during their time there.

In addition to their work in the alcohol industry, Bertha has served on the boards of Judd Foundation since 2020 and Interproteccion since 2019, further showcasing their skills and expertise in leadership and governance.

Overall, Bertha Gonzalez Nieves has a robust professional background in the alcohol industry, with a particular focus on brand management, innovation, and strategic leadership. Their experience at Casa Dragones, Jose Cuervo International, and Casa Cuervo highlights their ability to drive business growth and make significant contributions to the companies they work for.

Bertha Gonzalez Nieves has a Bachelor of Arts degree in Business Administration from Universidad Anáhuac, which they obtained from 1989 to 1994. Bertha later pursued a Master of Science degree in Integrated Marketing Communications from Northwestern University between 1996 and 1997. In 2001, they attended Harvard Business School to study Managing Brand Meaning. In 2003, they furthered their education at Columbia Business School, focusing on Product Innovation. In 2004, they attended The Wharton School for a program on Women in Leadership. Finally, in 2006, they studied Strategic Negotiations at Harvard Business School.