Natalia Macpherson

Natalia Macpherson is a Senior Business Value Adviser at Teradata, where they assist enterprise customers across Europe, the Middle East, and Africa in leveraging artificial intelligence and data analytics for business growth and sustainability. With over 20 years of experience in customer relationship management and data strategies, they have successfully delivered value to major organizations. Previously, Natalia served as the Group Director of Customer Experience at VEON, where they executed customer strategy for 10 markets and achieved significant improvements in customer loyalty. They hold a Bachelor's degree in Business/Commerce from Victoria University of Wellington and are Oxford certified in leading sustainable corporations.