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Michel Gogniat

Sales Director at Ternua Group

Michel Gogniat serves as the Sales Director at Ternua Group since January 2002, currently holding the position of President at Lorpen North America Ltd since March 2018. Michel has focused on national development in Spain to establish the company as a leader before pursuing international expansion. As a Business Owner at Hotel rural Irigoienea since March 2021, Michel also has significant prior experience as the International Marketing Director at Babolat from June 1994 to December 2001, where oversight included product development and marketing strategies. Michel was previously the General Manager at Babolat, successfully leading the subsidiary in Spain from a loss to profitable revenues of 4M€ in six years. Educational qualifications include an ASIAN INTERNATIONAL EXECUTIVE PROGRAMME from INSEAD, an MBA from emlyon business school, an MBA from Esade, and a bachelor's degree in international commerce from ESCI.

Location

Lyon, France

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Ternua Group

In the TERNUA Group we are a team of more than 200 people who work with passion and enthusiasm on the design, manufacture and marketing of textiles and technical equipment in the outdoor and urban fashion segments. With a presence in 1,200 points of sale in 50 countries, the collections of the Group’s brands (Ternua, Loreak Mendian, Astore, Lorpen and Ternua Workwear) offer a combination of creativity and functionality and a deep commitment to sustainability. The attitude of our TERNUA Group team is defined on the basis of four fundamental corporate values: originality, commitment, innovation and ambition. With this attitude, where the how is more important than the what, the planet is not an option, it is a priority. And the company defines this attitude with the motto: “Change priorities”