Tero Labs
Felipe Ribbe de Vasconcellos is a seasoned professional in innovation and business development, currently serving as Global Director of DTC Innovation and Global Director of DTC Communities at AB InBev. Concurrently, Felipe is a Strategic Advisor at NTP-Tickets, a blockchain ticketing platform, and Co-Founder of DescentraEduca, a community for web3 builders. Previous roles include Director Brazil and Head of Business Development at Socios.com, where Felipe enhanced fan engagement through fan tokens, and Head of Innovation at Clube Atlético Mineiro, leading several groundbreaking projects such as the development of the first smart jersey in South America. Felipe has also contributed to innovation initiatives in sports at organizations like Liga Nacional de Basquete and ENZIMA, alongside writing a weekly column on innovation for Jornal do Brasil. Academic credentials include a postgraduate degree in Business Management from Fundação Dom Cabral, along with various MOOCs in innovation, blockchain, and strategic problem solving.
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Tero Labs
At Tero Labs we develop proprietary IPs in Sports, Media and Entertainment. We believe Blockchain-enabled models will present a seismic shift to how business is conducted in the future. Its impact on commerce will be game-changing. Our very first project is “Rough Diamonds.” We have selected the top eleven up-and-coming soccer players from Brazil, the world’s largest exporter of talent in the sport, to create their exclusive NFTs. These future stars are rough diamonds. “Rough diamonds may sometimes be mistaken for worthless pebbles.” – Thomas Browne