Sherif Haidar

Sherif Haidar has extensive experience in marketing and business development. Sherif is currently the Head of Marketing & Customer Care - Europe at TerraCycle, where they lead the European marketing strategy and execution for the company's lines of business. Prior to this, Sherif worked at BAT, where they held various roles including Brand & Activation Manager - North & West Europe, Business Development Manager - Iran, Regional Manager - Central and East KSA, Area Manager - Riyadh, Brand Marketing Executive - Middle East, and GCC Management Trainee - Marketing. Sherif also had a brief role as a Trade Marketing Trainee at British American Tobacco.

Sherif Haidar completed their Bac Francais in Economie at International College from 1992 to 2005. Following this, they pursued a degree in Business with a focus on Finance at Lebanese American University and graduated in 2009.