Mariah Lenander

Mariah Lenander is a seasoned marketing professional with extensive experience in the cannabis industry and a strong background in brand activation and event management. Currently serving as the Regional Marketing Director at TerrAscend, Mariah directs marketing strategies for over 21 cannabis retail stores, ensuring alignment with national initiatives while tailoring campaigns to specific markets. Previous roles include Marketing Director at JARS Cannabis, where Mariah supported growth in Michigan and Colorado through multi-channel marketing, and Marketing Manager at Jeeter, managing substantial marketing budgets and event execution. Additional experiences span consulting, experiential project management, and public relations, showcasing a versatile skill set focused on enhancing brand awareness and consumer engagement. Mariah holds a degree from Central Michigan University.