Terri & Sandy
Tracy Chapman has a diverse and extensive work experience in the field of strategy and consumer insights. Tracy is currently the Head of Strategy at Terri & Sandy since 2016. Prior to that, Tracy worked as the VP of Consumer Insights at Everyday Health from 2012 to 2016. Tracy also held the position of Principal at Just Ask a Woman for a decade, from 2002 to 2012. Tracy's earlier roles include serving as the Senior Strategic Planner at Dirty Water Integrated from 2000 to 2001 and as the Mind & Mood Insights Specialist at FCB New York from 1995 to 2000. Throughout their career, Tracy has been involved in various research projects, brand development, and the launch of new products and campaigns in industries such as healthcare and advertising.
Tracy Chapman attended Brooklyn College from 1990 to 1994, where they pursued a BA degree in English Literature and Communications. There is no available information regarding their education before or after their time at Brooklyn College, but it is known that they did not complete any degrees or specific fields of study at the University of London, as no start or end years are provided for that period.
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Terri & Sandy
Terri & Sandy is an independent, full-service advertising agency in NYC whose mission is to bring clients big-agency expertise faster, smarter and more efficiently. The agency was founded by creative partners, Terri Meyer and Sandy Greenberg, who bring over 20 years of big-agency expertise to the venture. Over the past 10 years, Terri & Sandy has built a client roster that includes prestigious brands such as Nutella, Ferrero Rocher, Disney Princess, Applegate, Freshpet, I-Health, Gold Bond, Phonak and BJ's Wholesale Club. The agency's capabilities include creating and producing fully integrated campaigns (digital, social, tv, mobile, outdoor), brand positioning, brand strategy, concept development, new product ideation, research planning & execution. Terri & Sandy is renowned for creating work that works. In fact, in 2020, the agency was named #1 Most Effective Independent Agency in America by Effie Worldwide. Additionally, Terri & Sandy is a Standout Agency on Ad Age's prestigious A-List and a multiple recipient of Ad Age's Small Agency of the Year Awards.