Adam Protzek

Adam Protzek is an accomplished marketing and product management professional with extensive experience in the automotive sector across the APAC region. Currently serving as the Head of Marketing and Product Management Automotive for tesa since October 2022, Adam has previously held key leadership roles including Director of Central Sales & Marketing at HELLA and Business Director for Cleaners & Lubricants at Henkel. Adam's expertise encompasses full P&L responsibility, key account management, and business strategy execution with a focus on German and American automotive OEMs. Educational qualifications include a Master's in European Business from ESCP Business School and additional advanced degrees in Economics and International Business from other prestigious institutions.