tesa
Gustavo Salinas serves as the Head of Sales & Marketing for tesa's LATAM Industrial Distribution and General Industrial Markets since February 2013. In this role, Gustavo is responsible for defining and executing the marketing and sales strategy for the Business Unit Industrial Trade & Converting in Latin America, with full accountability for the income statement. Prior positions within tesa include Regional Market Manager for Industrial Distribution in Latin America, Sales Manager for Stationery & Hardware, and Key Account Manager for Hardware Stores. Gustavo's career began with a focus on market coordination for Colombia and Ecuador. Educational credentials include a Master in International Management from IE Business School, a BBA in Marketing from Universidad Icesi, and management programs at Cornell University and ESMT Berlin, as well as a recent completion of a negotiation course at The Gap Partnership.
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