Marlene Lutz

Marlene Lutz currently serves as the International Brand & Content Manager at tesa since November 2023, bringing a wealth of experience from previous roles in marketing and e-commerce. At BAT, Marlene held the position of E-Commerce Manager for Vuse in Germany from May 2020 to October 2023, where responsibilities included the strategic planning of product launches and the development of consumer acquisition strategies. Prior to that, Marlene was the Brand Manager for Lucky Strike and Pall Mall in Central Europe North, overseeing brand equity development and product campaigns. Marlene's earlier experience includes serving as Marketing & Activity Manager at Gebr. Heinemann and various roles in office and merchant marketing across multiple organizations. Educational qualifications include a Master's Degree in International Business from Hochschule für Technik und Wirtschaft Berlin and a Bachelor of Arts in Business Administration from The Berlin School of Economics and Law.