Eilidh Hay Smith

Eilidh Hay Smith is an experienced marketing professional currently serving as an Online Partnership Manager at Tesco since October 2024. Prior to this role, Eilidh was a Group Brand and Proposition Manager at Tesco from June 2020 to September 2023, focusing on brand management for retail categories and driving growth through strategic planning and insight-led concepts. Eilidh's earlier experience includes roles as an Assistant Brand Manager at the University of Strathclyde and as a Business Manager and Client Communications lead at Stretch Tents Scotland Limited. Additional experiences include internships at Asda, Walker Group, and Mazars UK, where Eilidh developed expertise in buying processes, business development, and marketing strategies. Eilidh holds a Bachelor of Arts in Business, with a concentration in Marketing and Entrepreneurship from the University of Strathclyde.