Giles Morrison

Giles Morrison currently serves as the Marketing Transformation Lead at Tesco since September 2025. Previously, Morrison was a Global Vice President of Marketing at Unilever from 2013 to 2024, where responsibilities included developing brand strategies and leading creative campaigns for renowned brands such as TRESemme and Lipton. Prior experience includes serving as Europe Brand Director at Sony from 2008 to 2013, focusing on innovation management and multi-channel campaign development. A tenure at BBH London from 2001 to 2007 involved managing global clients like Levi’s and Vodafone, while the career began at J. Walter Thompson Worldwide as an Account Manager from 1999 to 2001. Morrison holds a Bachelor's degree in Human Sciences from the University of Oxford and a Master of Science in Science Communication from Imperial College London.