Peter WangDi

Peter WangDi is currently the Digital Marketing Head at Tesla, where they have driven digital business to account for 35% of total lead acquisition in China within four years. They established a WeChat-based acquisition platform and led initiatives that generated thousands of high-quality leads and optimized the ROI to 20 times better than the industry average. Previously, Peter gained experience as a Senior Planning Manager at Douban and as a Business Manager at MISingularity, following internships at Ogilvy & Mather and JWT. Peter holds a Master's degree in Media & Communications from The London School of Economics and a Bachelor's degree in Communication and Media Studies from Xiamen University.