Yingchen Wu

Yingchen Wu is currently the Head of PR and Regional Marketing at Tesla, where they lead campaigns such as the Model Y launch and manage PR communications and regional marketing strategies. Previously, they held significant roles in the automotive industry, including Senior Manager of Product Communication at Mercedes-Benz China and Senior Officer in Sales & Planning at Volkswagen Group China. With a track record of successful product launches and a strong focus on market insights, Yingchen has demonstrated expertise in integrated marketing communications throughout their career. They began their journey in marketing at BMW China as an Assistant Manager, contributing to the launch of the all-new 5 Series.