CN Chen

CN Chen is the leader of Test Rite’s enterprise information technology and client analytics management team, which develops key IT strategies to enable digital transformation within the Group. The team is skilled at developing applications that leverage radio communication technologies, IoT, big data, cloud computing, and artificial intelligence to collect internal operational data as well as external (third-party) data and government open data. The team then analyzes these data to generate useful insights that aid the Group’s decision-making process, with the ultimate goal of offering a tailored shopping experience to customers.

CN Chen and his team have successfully developed a Wi-Fi-based foot traffic monitoring system for real-time control and long-term analysis of the number of customers at each store, which can serve as a basis for future adjustments in the Group’s operating models.