Lina Shu

Lina Shu is a seasoned marketing professional with extensive experience in operational and brand management. Currently serving as the Operational Marketing Manager at 利乐 since January 2019, Lina has previously held the position of Senior Brand Manager at Arla Foods, where comprehensive management of white milk branding was executed from July 2014 to July 2017. Prior to this, Lina gained significant experience at Reckitt Benckiser from April 2010 to July 2014, focusing on brand management and contributing to the successful launch of global brands in air care and stain removal categories. With earlier roles as Office Manager at ecolutions and Personal Assistant at Sony Ericsson Mobile Communications, Lina's career began after earning a Master's degree in International Business from Aston Business School and a Bachelor's degree in International Trade from China University of Petroleum.