KA

Kim Anchors

Sr. Director, ABM And Demand Generation at TetraScience

Kim Anchors has a strong background in marketing and demand generation. Kim is currently the Sr. Director for ABM and Demand Generation at TetraScience, where they are responsible for driving ABM and demand generation programs to fill the sales pipeline. Prior to this, Kim served as the Director of Demand Generation at HackerRank, where they were in charge of driving ABM programs. Kim also has experience as a Marketing Director at SharpSpring, overseeing campaigns and events for lead generation, as well as a Marketing Director at LifeSouth Community Blood Centers, handling marketing and brand management. Kim has also held leadership roles in various organizations, including as Past President of the Leadership Gainesville Alumni Association and the Alachua County Emerging Leaders. Kim has a proven track record of success in developing and executing integrated marketing programs to deliver aggressive pipeline targets.

Kim Anchors received a Bachelor of Arts in Journalism with a focus on Public Relations/Image Management from The University of Georgia in 1994. Additionally, they earned a Master of Arts in Communication from the same university in 1992. In 2023, Kim obtained a certification in Fundamentals of Next-Gen Marketing from 6sense.

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Previous companies

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Timeline

  • Sr. Director, ABM And Demand Generation

    September, 2023 - present