Kfir Melamed

Kfir Melamed is a seasoned professional with extensive experience in digital marketing and communications, currently serving as Senior Director and Head of External Digital Channels at Teva Pharmaceuticals since June 2014. Melamed has successfully led the development and governance of global external digital communication strategies, including corporate websites and social media channels, significantly impacting brand reputation and patient-centric communication. Prior roles include Director of Global Social Media Channels, Director of Corporate Digital Marketing in Israel, and Head of Global Internal Communications Digital Channels at Teva. Prior to Teva, Melamed held leadership positions at zap group, focusing on digital education marketing and operational management, and Bug Multisystem Ltd., overseeing multiple branches. Melamed holds a BA in Political Science and Management from The Open University and has furthered education in New Media.